Giovanni Foderà, Regional Manager of Yggdrasil, reveals Yggdrasil’s strategy for the Italian market in a conversation with imiglioricasinoonline.net
Yggdrasil’s Vision of the Italian Market
SplitzTM, GigabloxTM, MultiMaxTM, DoubleMaxTM: you have built a true ecosystem of exclusive mechanics. Which one is the most popular in online casinos today, and why?
Each of our mechanics is designed to create a different type of gameplay experience and appeal to different player preferences. Right now, DoubleMax™ is proving to be one of the most popular mechanics, particularly in the Italian market.
A strong example is Raptor 2 DoubleMax™, which continues to perform exceptionally well with Italian players. The appeal of the mechanic comes from the added excitement it brings to gameplay, with doubled multiplier potential creating bigger moments and increasing the opportunity for significant wins.
What makes mechanics like DoubleMax™ successful is that they add depth and excitement to the experience while still remaining intuitive and easy for players to engage with.
The YGG Masters program brings titles from independent studios into Italian casinos under your umbrella. How do you select your partners?
Our YGG Masters Program has been in the industry since 2018, and we work with studios that align with our technical, compliance and quality standards, particularly for regulated markets such as Italy. Our goal is to ensure that content delivered through the YGG Masters program meets the expectations of both operators and players.
How do you approach mobile optimisation, loading times and accessibility today, and how much do these aspects weigh in the design of new titles for the Italian market?
Mobile casino games are becoming increasingly popular worldwide, and Italian players are very much following this trend. As a result, we approach game development with a mobile-first mindset.
For us, this means more than adapting the visual layout to smaller screens; it involves understanding the different ways players engage with games on mobile compared to desktop. Loading speed, graphics optimized for mobile devices, and a seamless user experience all play an important role in how we design new titles.
At the same time, desktop remains highly relevant, particularly for players who prefer longer sessions and a more immersive gaming experience. That is why we take a balanced approach to development, considering different player profiles and gameplay preferences to ensure a high-quality experience across all devices.
Read full interview: HERE