Brand Strategist

Yggdrasil is further expanding our Marketing Team with a Brand Strategist, ready to take our brand portfolio to the next level. Joining our awesome Stockholm team, you will own the Yggdrasil brand, one of the hottest names in the online casino market with a quality of product that is known throughout the industry.

You will be instrumental in positioning Yggdrasil to remain one of the most beloved and empowering igaming brands for both current and potential customers today and into the years to come. In this role, you will define and implement marketing strategies and concepts to support the company objectives and bringing all the exciting stories and people of our great brand to life on a world stage. You are a big picture thinker, a great storyteller and a driver of brand insights. You constantly look for opportunities and prospects to improve our brand. We are looking for a leader to drive our branding strategy, establish goals, execute with excellence and create accountability for results.

Key skills

  • Demonstrated skills in core areas: marketing strategy, brand strategy- design and communication, insights & research and digital media
  • Be forward-thinking to anticipate future trends and create success for our products
  • Excellent project management skills
  • Past experience managing marketing budgets
  • Result-driven, have exceptionally good communication skills, including written and verbal form and visual story-telling
  • Be able to demonstrate multitasking, highly organized with strong time management skills
  • Experience of creating productive working relationships with key partners outside of the Marketing function
  • Be detail oriented, and familiar with statistics and research analysis
  • Preferably a degree in business or marketing
  • Excellent spoken and written language skills in English

Nice to have

  • Experience from the Gaming Industry


  • You will create, align and ensure consistency in all our branding efforts across all company activities, channels and products
  • Develop positioning recommendations, guide market research analysis and define brand elements and tone
  • Develop branding strategy and plan through analysis of current brand design, market data and trends
  • Keep track of ongoing key trends in the igaming market and possess the ability to research the market and gain suitable data for further development of the brand
  • Knowledge sharing of key branding trends and insights with other marketing verticals and key company stakeholders
  • Manage branding related elements of SEO, web development, graphic design, social media, events, merchandising etc
  • Responsible for our corporate brand and sub-brands (SENSE 2.0+, REDUX) and to constantly look for ways to further enhance the branding of our promotional tools (BOOST and BRAG)
  • Create and execute brand frameworks and brand guidelines for other marketing verticals such as employer branding, events and merchandise
  • Collaborate with brand agency and inhouse creative agency in developing our positioning, branding strategy, corporate identity, brand elements and tone, brand value messaging etc

Yggdrasil is one of the fastest growing iGaming providers in the industry, if not the fastest. With a recent award as iGaming Software Supplier of the year under the belt, we are still hungry for more! The industry, operators and end-users, have an appetite for innovation as well as the proven methods and Yggdrasil is set out to provide both. We have set forth to continue to deliver top performing gaming experiences, based on the principles of hiring great people and giving them the freedom to create and execute with a pride and passion for the best products on the market.