Yggdrasil_ICE_2017

Yggdrasil send ‘Boost’ promotional tools into overdrive

February 5, 2016

Yggdrasil Gaming is extending Boost, its collection of promotional tools, with three new Network Campaigns planned in H1 2015, featuring over €75k in sponsored prizes.

The campaigns will feature in-game tournament and raffle functionality in three of Yggdrasil’s most popular games: Vikings Go Wild, Holmes and the Stolen Stones and Joker Millions.

Players will get the opportunity to take part in a number of leaderboard competitions. The competitions and raffles take place within the game client so there is no need to guide players away to external websites to view the leaderboards.

Yggdrasil’s first tournament coincided with the launch of its Nirvana slot in November and it proved extremely popular with operators and players alike.

Fredrik Elmqvist, CEO at Yggdrasil Gaming, said:
We had a brilliant reaction to our first in-game tournament and raffle in Nirvana. Our partners immediately asked when we were going to do more, so they’re now back thanks to popular demand.

This really is just the tip of the iceberg for us. We’ve got a number of other exciting additions to Boost planned for the next few months that will help operators to both acquire and retain players.

Tom Hutchinson, Head of Casino at NordicBet, said:
Yggdrasil’s Boost tools have proven to be a major asset for our marketing campaigns. The in-game tools in the network campaigns give players easy access to their progress for an enriched user experience. This helps increase player engagement in the tournament as they try to secure a better position and the chance to win a bigger prize.

Yggdrasil’s Boost also features Super Free Spins, the unique concept which has proven to be hugely popular with both players and operators since launching in May 2015.

Yggdrasil’s portfolio contains a wide range of popular casino games, including: Chibeasties, Cyrus the Virus, Cazino Zeppelin, Jokerizer, Winterberries, Reef Run, Dark Joker Rizes, Vikings Go Wild, progressive jackpot Joker Millions, Holmes and the Stolen Stones, Doubles, Nirvana and Incinerator.

Yggdrasil won iGaming Software Supplier of the Year at the recent International Gaming Awards and was also awarded Software Rising Star at the 2015 EGR B2B Awards.