Game launches ahead of Euro 2016 alongside Cash Race promo tool in €10,000 network campaign half-time giveaway
Yggdrasil Gaming’s latest slot Bicicleta promises to take football fans into the heart of the action ahead of this summer’s European Championships in France, launching with a half-time network campaign which will see the provider sponsor a €10,000 prize pool.
The slot, named after the iconic bicycle kick, includes a new trophy feature and a football match atmosphere with the crowd reacting directly to in-game action.
Meanwhile in the free spin mode, players execute acrobatic bicicleta kicks which turn into sticky wilds whenever a goal is scored.
The medium variance slot also offers the chance to win up to 24 free spins, with extra free spins, coins and wild reels up for grabs during the trophy feature.
It is also the first Yggdrasil game to be certified to go live simultaneously in Malta, the UK and Gibraltar.
Bicicleta is launched alongside Yggdrasil’s newest BOOST™ promotional tool, Cash Race, which allows operators to define a period during which any spin can be awarded with a mystery prize from the operator’s prize pool.
Yggdrasil will host its own Cash Race promotion for operators on its network during half-time of the opening game of Euro 2016 between France and Romania on 10 June.
During the 15-minute half-time break, any spin on Bicicleta can result in a direct cash prize, with players able to win up to €1,000 of the Yggdrasil-provided €10,000 prize pool.
From 11 June, the tool will be available for operators to run their own Cash Races for Bicicleta and seven other Yggdrasil releases. The tools will also be available for all future launches.
The new feature will be of particular interest to operators looking to cross-sell sportsbook players into casino during Euro 2016.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said:
We cannot wait for the big kick off in France, and the launch of Bicicleta is only going to make the summer of sport even more memorable.
There are huge opportunities during major football tournaments to drive sportsbook traffic to slots, and Bicicleta is the ideal product to do exactly that. We expect it to become a fan’s favourite very quickly.
The launch of the Cash Race tool during the first match of the Euros is set to be our biggest launch ever and our team has been working extremely hard over the past few months to prepare.
We expect participation in the network campaign to be far higher than normal peak time traffic, and we have run a series of beta tests to ensure everything runs smoothly. We love taking on big challenges and it is this which separates Yggdrasil from the crowd.
Yggdrasil’s portfolio contains a wide range of popular casino games, including: Seasons, Wicked Circus, progressive jackpot Joker Millions, and Legend of the Golden Monkey.
The slots are backed up by Yggdrasil’s industry-leading collection of promotional tools, BOOST™, which is designed to increase engagement and retention.
Yggdrasil recently won Slot Provider of the Year at the 2016 EGR B2B Awards, the latest in a growing list of accolades including Gaming Software Supplier of the Year at the 2016 International Gaming Awards, and Software Rising Star at the 2015 EGR B2B Awards.
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